Last week, I launched 7 mini tools.

Small, useful utilities that solve one specific problem - related to one of my products.

Here’s the result:

380K impressions, 500 new newsletter subscribers.

But that's not why I did it.

Here’s why I did 👇🏼

Most people look at 500 subscribers and think "not worth it."

They're missing the point.

Short term impact is very limited. And righly so, how much impact can you expect in a week?

Long term impact could be massive tho:

The mini tool workflow i’ve seen work

Some of my biggest wins started as mini tools.

Tweet Hunter's tweet generator:

Went viral on X. Millions of impressions. Massive subscriber growth.

Taplio's video downloader:

Hit #1 on Google for key terms. Generated consistent SEO traffic for years.

Mini tools are not just a ‘nice to have’ now.

They are real growth channels if you want to experience consistent, double digit growth.